Это благотворительная акция:
Quote:
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Extra Life unites thousands of players around the world in a 24 hour gaming marathon to support Children's Miracle Network Hospitals. Since its inception in 2008, Extra Life has raised more than $22 million for local CMN Hospitals.
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http://www.extra-life.org/index.cfm?...s.page&id=1197
Похоже, просто будут трансляции по HWR и другим играм.